BritWise

The problem

The Life in the UK test costs £50 per attempt and roughly one in three people fail the first time. Most practice sites are ad farms or charge for question banks of unknown quality. People preparing for citizenship deserve better than that.

The build

BritWise gives away 391 questions and 24 full mock tests in the official format, 24 questions in 45 minutes with 18 to pass, no registration needed. Full access is a one-time £11.99 for all 1,062 questions across the five handbook chapters, with adaptive practice that finds your weak spots for you and study guides per topic.

The pitch is simple arithmetic: stop one retake and you're £38.01 better off.

Lessons

1. [Why a one-time price instead of a subscription.]
2. [What building a study tool taught you about how people actually prepare.]
3. [How this fits the wider UK-immigration product family.]