WiseApply

The problem

The job market math is brutal: 250+ applications per offer on average, 80% of roles filled before they're even posted, and only 2 to 3% of applications ever get a human reply. Doing it properly takes about an hour per application. Almost nobody has that hour times 250.

The build

WiseApply reads a job posting against your CV, then does the hour's work in about five minutes: a CV recut for that specific role, a cover letter written in your voice, and answers to the screening questions. The self-serve tier is £14.99 a month for 150 analyses and 30 CV rewrites, with three free analyses to try it, no card needed.

For people who want out of the loop entirely, there's a done-for-you tier: human specialists submitting up to 30 tailored applications a day on your behalf, from £100 a month.

Lessons

1. [Why job applications, and how it connects to Wise Route and BritWise.]
2. [What mixing AI output with human specialists taught you.]
3. [One thing about this market you only learned by shipping into it.]